The Never Ending Importance of a Story Told Well

We all are tapped to tell the story of transit’s role in our communities, in a multitude of settings. Whether it’s to engage the community in a new project or service, inform stakeholders about the benefits of our work or convince elected officials of the value to their constituents, we all have a story to tell. But do we really understand how it’s being received? Do we know how to make it resonate for the most impact? Do we understand the need for our story to evolve, even as we tell it time and again? And, if needed, do we know how to get our story back on track? Come hear from a few amazing storytellers, with lessons and tips for reinforcing the power of a story well told.

Moderator: Kim Pallari, Vice President, Strategic Communications, HDR, Sacramento, CA
Tara Jones, Communications Manager, AECOM, Atlanta, GA
Mary Jo Pitzl, Reporter, The Arizona Republic, Phoenix, AZ
Jerome Gray, Executive Vice President & Chief Communications Officer, Metropolitan Transit Authority of Harris County (METRO), Houston, TX